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The companies were eventually ordered by court mandate to display the ESRB rating game boxes and mention content related to the rating in any advertising for the game. Many parents were concerned the game would make kids want to become bullies themselves and lumped the title into the San Andreas controversy. There was also a wave of new protests towards other games, especially Bully, also from Rockstar. While rating systems had always been enforced, it would now be up to the government to protect children from more risky content.
Senators Clinton, Joe Lieberman and Evan Bayh brought forwards new legislation which called for a federal mandate of the ESRB's rating system.
